Recently, a 700 square meter outdoor LED display for the Xinlv Xunyangli 1723 project, jointly created by Xinlv Group and Leyard Technology, has successfully been lit up. With its realistic naked-eye 3D visual effects and strong immersive visual impact, it has attracted a large number of citizens and tourists since its first lighting, making the project increasingly popular and significantly upgrading the city's commercial and living quality.

▲It is understood that the Xinlv Xunyangli 1723 project covers approximately 48,653 square meters, including a trendy urban cultural commerce and tourism themed street, a modern hotel-style apartment for city dwellers, and an eco-friendly humanistic residential area. The project comprehensively integrates the historical, cultural, and tourism resources of the area, aiming to build a new urban public space that combines culture, tourism, commerce, and ecology. It is dedicated to creating a new model and product of diversified consumption and multi-functional integration under the concept of 'cultural, commercial, tourism, and residential integration', striving to become a new cultural showcase, a city-level cultural, commercial, and tourism destination, and a new landmark of Jiujiang.

▲裸眼3D巨屏（图片来自新旅集团官方公众号）

　　为匹配文商旅地标定位，大屏采用行业尖端的LED显示产品与显控技术，屏体转角处特别采用曲面平滑技术，突破传统LED大屏的呈现方式，可7×24小时提供户外逼真、超高清、沉浸式裸眼3D视效。

▲Through the naked-eye 3D large screen, citizens can trace the thousand-year history of the ancient Xunyang cultural heritage, and also look forward to the splendid future under the light display technology. Under the dual empowerment of culture and technology of the naked-eye 3D large screen, the Xinlv Xunyangli 1723 project has transformed into a '24-hour never-ending fashion lifestyle venue', fully activating the Xunyang East Road business district, adding new momentum to the urban renewal of the old Xunyang area and the upgrade of Jiujiang's cultural tourism.

　　Nighttime economy and cultural tourism industry are heating up again.

　　The trend of the integration and development of light and display technology is inevitable.

　　Recently, the Office of the Ministry of Culture and Tourism issued a notice titled 'On Carrying Out the Construction Work of the First Batch of National Nighttime Cultural and Tourism Consumption Aggregation Areas,' clearly stating that it will select and build more than 200 national nighttime cultural and tourism consumption aggregation areas in batches. These areas should align with the development direction of culture and tourism, be rich in cultural connotations, highlight regional characteristics, have a large scale of cultural and tourism consumption, high consumption quality and level, and possess typical demonstration and leading and driving effects. The issuance of this notice adds further momentum to the already booming nighttime economy and cultural tourism industry.

　　In the current era where consumption patterns are advancing from single formats to diversified industrial and scenario-integrated models, creating a comprehensive cultural, commercial, and tourism complex that integrates 'commercial displays, lighting, culture, and creativity' has become a powerful tool for various regions to develop night-time economies and cultural tourism industries.

　　In recent years, Leyard has integrated culture, creativity, and the science of light display, forming a new commercial complex lighting solution that combines LED application hardware, display control software, creative content, and intelligent interaction. This solution provides comprehensive, one-stop services for clients, covering external cultural and creative landscapes of new commercial complexes, immersive internal spaces (such as immersive atriums and studios), interactive light display experiences, XR commercial applications, and eye-catching 3D creative content.

　　In addition to the Xinlv Xunyangli 1723 project, ULED has successfully created multiple urban commercial landmarks such as Yuexihu City in Guangzhou, Jiefangbei in Chongqing, Laoximen in Yancheng, Jiangsu, and JD Super Store in Hefei, greatly invigorating local commerce and night-time economy.

▲Hefei JD Super Store Case Study 

▲Guangzhou Yuexiu Yuehui City case

▲Chongqing Liberation Monument naked-eye 3D case

▲Hainan Haikou Haidao Light Show Case

▲Jiangsu Yancheng Dudong · Laoximen naked-eye 3D case

　　In the future, Leyard will continue to leverage its technological advantages, closely focusing on user needs, constantly exploring further integration of display technology with creativity and the cultural industry, steadily advancing the integrated development of the night-time economy and the cultural tourism industry, contributing to a better life for people, and injecting more momentum into high-quality economic development in cities.