Immersed in the mall, a large screen breaks the boundary between virtual and reality, with every piece of content meticulously curated to create a diverse narrative space.

·Nature and civilization: applied to animals such as lions and pandas, prompting the audience to contemplate the symbiosis of wild ecology and urban environments, conveying a profound respect for nature and advocating environmental protection.

·Tradition and Future: The image of Nezha, a deeply ingrained Eastern mythological IP, expresses a creative transformation and innovative development of Chinese traditional culture through a futuristic approach, showcasing cultural confidence.

·Emotion and resonance: By creating festive and surprising scenes, directly touch the audience's feelings of happiness, reinforcing the positioning of the mall as a place for sharing joy and creating beautiful memories.

      Enabling the screen to be more than just a 'billboard' function, but also a public art platform that continuously outputs cultural value and resonates with society.